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Built by a founder, for founders

The 5 SEO moves to make this week.

Plainly reads your competitors and keywords, then hands you five specific things to publish, fix, and target — instead of a dashboard you have to interpret yourself. Start free, no card.

↓ Or try one of these

Free tools, no signup. A sample action plan on your first run. Upgrade when you outgrow it.

Built for bootstrapped founders and small teams. If you manage 20 client sites, Ahrefs is still your tool.

Most SEO tools tell you everything. None tell you what to do.

Plainly turns the noise into the next five things on your to-do list.

Too many tools

One screen, end to end. Research, briefs, plans — same place.

Too much jargon

Plain English. No 'topical authority entropy index.'

No clear next step

A weekly plan with five specific things to ship.

How it works

Three steps from sign-up to a real plan.

01

Connect your domain

Tell Plainly where you live on the web. 30 seconds, no install.

02

We analyze competitors & keywords

Real DataForSEO data — not a junk crawl. We map the gap between you and the people winning your niche.

03

Get a weekly Action Plan

Five concrete tasks. What to publish, what to fix, what to target. No jargon.

See what Plainly actually does.

Four tools, one workflow — watch them in motion.

plainly · competitor x-ray

Top organic competitors

live
competitor-a.com92k
competitor-b.com78k
your-site.com64k
competitor-c.com51k
competitor-d.com34k
plainly · keyword recs

Keywords you can win

GAP = competitor only
keywordvolkdintent
seo for founders2.4k28I
GAPfree seo audit tool5.1k41T
content brief template1.9k22I
GAPkeyword research saas88018C
weekly seo checklist1.3k19I
plainly · content brief

brief.md

generating
How indie founders rank in 2026
1. Pick keywords you can actually win
2. Write for the intent, not the word
3. Ship weekly, measure monthly
Entities to mention
DataForSEOSERP intenttopical clustersEEATinternal linking
plainly · weekly plan

Monday · this week

0/5 done
  • Publish: "SEO for indie hackers"WRITE
  • Update title tag on /pricingFIX
  • Target: "content brief template"PLAN
  • Internal link: /blog → /featuresFIX
  • Refresh competitor dataRESEARCH
01

Competitor X-Ray

See who's actually outranking you and which keywords drive their traffic.

02

Keyword Recommendations

Targets ranked by intent, difficulty, and how realistic they are for your site.

03

Content Briefs

Outline, headings, entities, and the questions to answer — ready to write.

04

Weekly Action Plan

Every Monday: 5 things to do this week. Publish, fix, target.

Tour every feature

Simple pricing

Start free. Upgrade when you're ready. Cancel any time.

Free

Try the plan.

$0/mo
  • 1 workspace
  • 5 saved keywords
  • 1 competitor
  • 10 credits / mo
  • Action Plan: one sample plan
Get started free

Starter

For solo founders shipping content.

$19/mo

or $16/mo billed yearly — save $38

  • 1 workspace
  • 100 saved keywords
  • 3 competitors
  • 50 credits / mo
  • Action Plan: on demand
  • Content briefs
  • Gap finder
Start free →
★ Most popular

Growth

For founders who want a plan every Monday.

$49/mo

or $41/mo billed yearly — save $98

  • 3 workspaces
  • 500 saved keywords
  • 10 competitors
  • 100 credits / mo
  • Action Plan: weekly
  • Content briefs
  • Gap finder
  • Rank tracking
Start free →

Pro

For content-heavy founders & small teams.

$99/mo

or $83/mo billed yearly — save $198

  • Unlimited workspaces
  • 2500 saved keywords
  • 25 competitors
  • 200 credits / mo
  • Action Plan: weekly
  • Content briefs
  • Gap finder
  • Rank tracking
Start free →

Plainly vs. Ubersuggest

Ubersuggest gives you data. Plainly gives you the plan.

Ubersuggest is fine for a one-off keyword lookup. But it does what every SEO tool does: hands you a screen of numbers and leaves the "so what do I actually do?" to you. If you're a founder without an SEO team, that gap is the whole problem.

What you get

Ubersuggest

Keyword & traffic data

Plainly

Five specific tasks for this week

Who decides what to do next

Ubersuggest

You

Plainly

Plainly

Output

Ubersuggest

Dashboards & exports

Plainly

A weekly to-do list: publish, fix, target

Content help

Ubersuggest

Keyword ideas

Plainly

Full briefs — headings, entities, questions to answer

Built for

Ubersuggest

Anyone doing SEO

Plainly

Bootstrapped founders with no SEO team

Data source

Ubersuggest

Third-party

Plainly

Real DataForSEO data

Ubersuggest tells you what's out there. Plainly tells you what to do Monday morning.

Why founders
switch to Plainly

L.
Lumen Analytics

Plainly replaced our $400/mo SEO stack and a weekly strategy call. Every Monday I get five things to ship — and we've ranked for nine new keywords in the first quarter."

MR

Maya Rao

Founder, Lumen Analytics

+273%

Organic traffic lift in 90 days — Lumen Analytics

5

Concrete tasks shipped every Monday

12 min

From signup to first action plan

Questions

Stop staring at dashboards.

Start free. No credit card. Your first action plan in 12 minutes.

5 free tools without signup. 10 free credits/mo.