Four tools. One workflow.
Plainly bundles the parts of SEO that actually move the needle — and skips the parts that don't.
Competitor X-Ray
See who's actually outranking you — and why.
- Top-10 competitors mapped to your niche, not random domains
- Their best organic keywords, traffic, and ranking pages
- Keyword intent split: informational, navigational, commercial, transactional
- One-click refresh with live DataForSEO data
plainly · competitor x-ray
Top organic competitors
livecompetitor-a.com92k
competitor-b.com78k
★ your-site.com64k
competitor-c.com51k
competitor-d.com34k
Keyword Recommendations
Targets you can actually rank for, ranked by realism.
- Volume, KD, CPC, and intent for every keyword
- Gap analysis: what competitors rank for that you don't
- Save lists, tag clusters, export to CSV
- Difficulty scored against your domain — not a generic baseline
plainly · keyword recs
Keywords you can win
GAP = competitor onlykeywordvolkdintent
seo for founders2.4k28I
GAPfree seo audit tool5.1k41T
content brief template1.9k22I
GAPkeyword research saas88018C
weekly seo checklist1.3k19I
Content Briefs
Outlines that turn into rankings.
- AI-generated brief with H2/H3 structure
- Entities to mention, questions to answer, internal links to use
- SERP analysis baked in — match what's working without copying it
- Export as Markdown, PDF, or send to your CMS
plainly · content brief
brief.md
generatingHow indie founders rank in 2026
1. Pick keywords you can actually win
2. Write for the intent, not the word
3. Ship weekly, measure monthly
Entities to mention
DataForSEOSERP intenttopical clustersEEATinternal linking
Weekly Action Plan
Every Monday: five things to do this week.
- Concrete tasks — 'publish X', 'update Y', 'target Z'
- Sized to your plan and bandwidth
- Tracks what you've shipped and what moved
- Emailed every week if you want it on autopilot
plainly · weekly plan
Monday · this week
- Publish: "SEO for indie hackers"WRITE
- Update title tag on /pricingFIX
- Target: "content brief template"PLAN
- Internal link: /blog → /featuresFIX
- Refresh competitor dataRESEARCH