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For SaaS founders

SEO that compounds while you ship.

Category pages, comparison pages, docs, and a blog that actually moves the needle — without hiring an SEO team or living in Semrush.

Sound familiar?

You've shipped 30 blog posts and only 3 rank.

Every "vs competitor" page idea dies in a Notion doc.

Your docs get traffic but you don't know which keywords sent it.

Marketing wants a content calendar; you want to ship features.

You can name your competitors but not the keywords they own.

You opened Ahrefs once and closed it after 20 minutes.

How Plainly fits your week

A workflow shaped around how you actually work.

Mon

Get your Action Plan

Five tasks: a new comparison page, a docs fix, an updated category page, a high-intent post, a refresh.

Tue–Thu

Ship with briefs

Every task comes with an outline, entities, and the questions your post needs to answer. No staring at a blank doc.

Fri

Watch what moved

Rank changes, traffic deltas, and the next set of opportunities — surfaced in plain English.

What changes

more content shipped per quarter on the same time budget.

60%

fewer hours spent in keyword/SERP tools each week.

1

screen instead of a 9-tab tab graveyard.

What you'll use most

Competitor X-Ray for SaaS

Map the keywords your competitors rank for — category, comparison, integration, alternative — and the pages driving their growth.

Comparison page generator

Briefs designed for "X vs Y" and "X alternatives" intent. Match the SERP without copying it.

Docs keyword tracking

Track which docs pages earn organic traffic and what queries land there. Optimize titles and headings for the queries that already convert.

Weekly Action Plan

Sized to a founder's bandwidth — 3–5 things to ship, never a 40-item content calendar.

"Plainly turned SEO from a thing I felt guilty about into a thing I do for 90 minutes on Monday."

Indie SaaS founder · $8k MRR · solo

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